Our story

Pasand: A Taste of Legacy, A Promise of Purity

I come from a family that lived and breathed pickles — not just as a business, but as a way of life. For over 40 years, we poured everything into perfecting the craft: from humble beginnings to becoming one of the largest food manufacturers in our city. Yet, despite our mastery in making premium pickles, our own brand, Pasand, struggled to shine — drowned out by mass-market labels and discount-driven competitors.

But when D2C came into the picture, I saw a spark of hope. A new way to connect directly with customers who, like us, crave authenticity over shortcuts. I made a vow then: I would not let Pasand fade into the background.

In a world flooded with cheap, over-processed pickles, we’re here to preserve something sacred — the dying art of real pickling. With recipes rooted in tradition and science-backed processes like hot-filling, we’ve created a product that rivals homemade pickles in taste, texture, and purity — all while using less salt, fewer preservatives, and no compromises.

Pasand stands for food we proudly serve at our own table. Every jar is made with the same care, ingredients, and integrity we’d expect in our own homes.

Our promise? To turn everyday meals into something worth remembering — to delight your taste buds, nourish your trust, and bring the family closer, one spoonful at a time.

Pasand is more than a brand — it’s a movement. A stand for quality in an age of compromise. A torchbearer for tradition in a modern world.

 

Neel Shah

founder

Gut Feeling