Quality
Pasand elevates a meal. It imparts soul to the meal with its potency and vitality. Moreover, it sets benchmark in quality that was missing in mass market brands that bring ultimate purity to the gallery of pickle art.
Customers are at the mercy of ordinarily available pickle brands and have very few options to bring home to their tables a decent traditional quality pickle, in this digital age. Customers don’t even realize how detrimental mass market pickles are to their health and wellness. Pasand comes as a messiah to the pickle worshipper who has been looking for salvation from the clutches of buy-one-get-one free.
Since families have given up on pickling tradition due to dearth of time and passion, it has been increasingly harder to find a pickle brand that offers recipes similar to a homemade pickle. Also, because it’s so difficulty to do pickling and preservation, it’s challenging to do it year after year when cultural knowledge is overpowered and replaced by ‘modernity’ of packaged foods.
In an inflation laden era increasingly driven by cheap adulterated substandard food products that run on steroids of discounts and offers, pickling as a tradition is dying and the world is shifting slowly towards packaged foods, specifically genuine pickle brands. Unnecessary Additives are another concern.
Pasand has pure & unadulterated ingredients made with specialized recipes and unique processes. This makes it almost identical to homemade pickles in quality and taste. Customers would actually feel the difference upon trying. Your taste buds can always sense purity.
traditional & gourmet recipes in every jar
Authentic flavours & timeless recipes pickled to perfection. Soul of indian pickle offerings where purity meets passion

home made quality
that delights a generation

ghar jaisa swaad
made in small batches using heirloom recipes that create desire

natural preservation
salting, brining, pickling, fermentation, ageing

glass jars
sustainable , enhances shelf life naturally by prolonging product quality & food longevity
facility
PASAND pickles are made in a kitchen facility that sets benchmark in hygiene, and cleanliness. The food handlers are highly trained to follow strict protocols of sanitary and operational food safety

science based pickling
each and every batch undergoes QC sampling and positive release

Quality Management Systems (QMS)
strict adherence to ISO 9001 principles

Food Safety Management System (FSMS)
strict adherence to process hygiene by implementing HACCP to control hazards that ensures consumer safety and health

FSSC 22000
made in a facility that is certified by global accrediting agency under GFSI global food safety initiative

hygiene
ensures the cleanliness is as good as our Indian kitchen

infrastructure
international standards to maintain food product quality in neat and clean environment

QC lab
each and every batch undergoes rigorous quality testing for different organoleptic parameters in an in-house lab facility
process
PASAND pickles are the result of more than 30 years of continual improvement in process that has optimized a marvelous taste profile to turn pickle atheists into pickle worshippers. Pasand combines traditional processes and scientific methodologies to bring the best of there is to make every jar opening a reliable relish and a memorable occasion.

hot filled
pasteurized before filling them in individual containers. the only brand in India that hot fills the food followed by immediate application of closure

Quality checks
each and every jar undergoes visual inspection to get full assurance and satisfaction before it leaves our pickles kitchen

thermally processing
to control spoilage and pathogens that compromise food safety and consumer health. Therefore we can use less salt, less vinegar and less preservatives

visual sorting
just like our home kitchens, we visually inspect each and every pieces of vegetable that finds its way inside your pickles. no chance of entry of spoiled, defective, moldy veggies to spoil your mood

sodium estimation
sodium chloride estimation to monitor salt concentration. We make sure that salt levels in your pickle jar remain under our control
ingredients
PASAND uses best of the variety and quality of ingredients. Its something that we as a policy do not compromise ever. May it be veggies or masale, PASAND uses only the best. And the story does not end there, even after using the best out there we make sure its processed right consistently. Purity and precision in the ingredients are non-negotiable.

artisanal
perfection crafted in every bite

spices
use of premium variety of spices that undergoes rigorous quality check at every incoming lot. for example turmeric, chilli, garam masala, cardamom, asafeotida (hing), etc

veggie wash
whether its leafy vegetables like mint or soil vegetables like ginger, natural produce is rife with pollutants, that's why we wash them before pickling so you don't have to worry about environmental contaminants

hotness levels
purchase management system that assures uniformity in every lot because of variations in Agri produce , this means every jar of pickle has the same level of hotness whether you had it last year or the year previous, whether you are having it in Mumbai or in London

perfection
we cut it precisely so that it creates less mess in your plate